Thursday, August 9, 2007
The WORLD of Spa
There is an organization under the umbrella name Wellness Media, which is initiating all kinds of endeavors to “bring industry experts, consumers and operators closer together.”
I recently submitted an article for their magazine called SpaAsia, Writer’s Award 2007 contest. (Winner receives a sizable cash prize and the opportunity to write a column for them for one year.) Their intention behind the contest initiative? “By unearthing new talents, the magazine is able to keep offering up fresh ideas and new perspectives to readers and industry operators. Spas are about more than just delivering feel-good factors.”
They further go on to say, “Scruples, or lack of these, can do much harm. It is with this view in mind that SpaAsia thought the rationale of casting the web wider to recruit more writers who can if they choose to become, the voice of conscience for the industry. Ultimately, the industry must deliver what it promises. And the question is: Is our industry mature enough to receive the voice of conscience?”
Some laudable components of their organization are the SpaAsia Foundation and Wellness Summit The Foundation was created to provide support and training for skilled but uncertified Asian practitioners through loans and training programs.
Wellness Summit gathers leading spa professionals to be a guiding voice " to persuade the industry to embrace the wellness industry with a conscience . . . that the collective wisdom of ancient traditions can only be honoured if it is delivered to the consumers with its due measure of integrity." There third summit will be in Manila in October.
I think this is all just so valuable. I’m glad they exist and are the gently policing the industry through education and dialogue!